Getting your MMC products specified in the UK — 5 proven strategies for construction manufacturers

Understanding the key compliance standards, digital tools, and strategic networking opportunities can help MMC manufacturers position their products for specification by architects, contractors, and developers. Here are five proven strategies to ensure your products meet UK construction specification requirements and become the first choice for specifiers

1. Make your product data accessible and visible

Construction specifiers need reliable, structured data to make informed decisions. Without it, even the most advanced MMC products risk being overlooked. Providing transparent product data that aligns with UK construction specifications is essential.

Key actions:

• Ensure your products have building information modeling (BIM) and environmental product declarations (EPDs) that comply with BS EN 15804 standards.
• Register products on recognized construction specification platforms, such as One Click LCA’s Manufacturer Pages, where specifiers compare products based on embodied carbon, sustainability performance, and compliance with UK net-zero goals.
• Offer CPD training for specifiers — aligning with CIBSE TM65, which provides embodied carbon assessments for MEP products.
• Provide quantifiable product data — according to the 2025 Carbon Expert Report 40% of manufacturers say EPDs improved their market position.
• Use Manufacturer Pages to centralize and showcase your product’s compliance data, making it easy for specifiers to find and specify your solutions.
• Leverage AI-powered tools to generate automated sustainability reports, optimize compliance data, and improve digital accessibility.

2. Align with sustainability & compliance standards

With the UK construction industry working towards net-zero goals, specifiers prioritize products that comply with sustainability regulations. Meeting these standards is essential for specification eligibility.

Key compliance areas:

• PAS 2080 (Carbon Management in Infrastructure) ensures a product’s carbon impact is measured and managed.
• Level(s) and Omnibus (EU framework) support sustainable product performance and benefit UK manufacturers exporting to the EU.
• BREEAM & LEED certification enhances product credibility in sustainable construction projects.
• UKCA marking (mandatory post-Brexit) confirms that construction products comply with UK legal requirements.
• CBAM affects UK manufacturers exporting MMC materials to the EU, imposing tariffs on high-carbon products.

By listing EPDs and sustainability credentials on Manufacturer Pages, MMC manufacturers can ensure that specifiers find their products when searching for sustainable solutions. With initiatives like Part Z on the horizon, demonstrating whole-life carbon performance is becoming even more important.

3. Leverage digital tools to boost specification

The digitalization of construction means architects and contractors increasingly rely on data-driven tools to specify materials. MMC manufacturers must ensure that their products are visible in these digital environments.

Key actions:

• Register your products with EPD and LCA databases where specifiers search for sustainable MMC products.
• Ensure structured, machine-readable data to improve accessibility and compliance with UK construction specification processes.
• Engage with industry professionals through LinkedIn, digital forums, and online construction communities to build visibility among specifiers.
• Utilize BIM object libraries to help architects easily integrate MMC products into their designs.
• Use Manufacturer Pages as a single source of truth for your sustainability data, allowing specifiers to compare and specify products with confidence.
• Harness AI-powered sustainability reporting tools from One Click LCA to simplify compliance and improve product visibility.

4. Showcase case studies & project references

Specifiers prefer products with a proven track record of real-world performance and compliance. Showcasing successful project applications can increase confidence in your MMC solutions.

How to effectively present case studies:

• Highlight measurable sustainability benefits — for instance, how your product reduced embodied carbon by a verified number in a recent commercial project.
• Provide before-and-after performance comparisons to illustrate efficiency gains.
• Demonstrate how your product meets BREEAM, LEED, or UK net-zero targets.
• Use testimonials from architects and contractors who have successfully specified your product.
• Publish case studies with life-cycle analysis (LCA) results — clear data-driven insights improve trust in your product’s sustainability claims.
  
  

5. Build networks through partnerships & industry events

Networking remains a crucial element of the specification process. Engaging with industry professionals and regulatory bodies can enhance product visibility and establish credibility.

Key engagement strategies:

• Attend and participate in Futurebuild, UK Construction Week, and RIBA Roadshows.
• Collaborate with architectural firms, engineering consultancies, and sustainability assessors to influence specification decisions.
• Partner with industry associations such as CIBSE, BRE, and UK Green Building Council to stay ahead of regulatory changes.
• Offer CPD-accredited training to position your brand as a knowledge leader in sustainable MMC solutions.
• Engage in sustainability-led panel discussions — speaking at industry events on low-carbon construction can build authority and increase specification rates.

Stay ahead of specification trends

For MMC manufacturers, securing a place on architects' and contractors' specification lists requires a strategic approach that combines compliance, transparency, and digital accessibility. As sustainability regulations evolve, manufacturers must proactively demonstrate their products' environmental performance, embodied carbon impact, and industry compliance.

By ensuring your BIM and EPD data are fully accessible, aligning with UK construction specifications, and leveraging case studies and AI-driven sustainability tools, you can effectively position your products as the preferred choice for specifiers. AI-powered solutions, like those from One Click LCA, streamline sustainability assessments, automate compliance documentation, and improve digital visibility, making it easier for architects and contractors to specify your materials with confidence.

Looking to improve your product’s visibility and compliance? One Click LCA’s Manufacturer Pages provide a streamlined solution to centralise sustainability data, making it easier for specifiers to find, compare, and select your MMC products. Ensure your materials meet the latest UK construction requirements while simplifying the specification process.

FAQ: 

Q: How can I get my MMC product specified in the UK?

A: To increase your chances of specification, your product must have structured, transparent data that meets UK construction standards. Providing BIM models, EPDs (environmental product declarations), and LCAs (life-cycle assessments) allows specifiers to assess sustainability and performance. Listing your product on One Click LCA’s Manufacturer Pages ensures it is easily accessible to architects, contractors, and developers looking for low-carbon solutions.

Q: How can my MMC product be discovered by specifiers?

A: Specifiers actively search for compliant, low-carbon materials using trusted digital platforms that streamline product comparison and decision-making. To improve discoverability, your product should be listed on platforms where architects, contractors, and developers evaluate materials based on embodied carbon, sustainability performance, and regulatory compliance. One such resource is Materials Compass, the world’s largest material database, providing a centralized hub for sustainable product selection.

Enhancing visibility goes beyond listing — comprehensive EPD and BIM data, well-documented case studies showcasing real-world applications, and active participation in sustainability-focused industry events all contribute to strengthening specification potential and positioning your product as a trusted choice.

Q: What sustainability certifications are important for MMC products?

A: To comply with UK and international sustainability standards, MMC products should align with BREEAM, LEED, UKCA marking, and PAS 2080. These certifications help validate sustainability claims and support compliance with Net Zero policies. Having an EPD (environmental product declaration) and conducting an LCA (life-cycle assessment) provides verified environmental performance data, increasing the likelihood of your product being specified.

Q: Why are BIM and EPDs important in MMC product specification?

A: BIM (Building Information Modeling) and EPDs play critical roles in specification. BIM ensures your product is easily integrated into digital building models, supporting design accuracy and compliance. EPDs provide third-party verified sustainability data, demonstrating your product’s embodied carbon impact and life-cycle performance. Together, they provide the transparency that architects, contractors, and developers need to confidently select and specify materials that align with sustainability goals.